01 / Frog Design · Healthcare
VA Healthcare
Research-led strategy and interaction design for veterans navigating appointments and care choices.
View project ↗Work / Rachel Moore
Designing clarity into complex experiences.
I’m a design leader and hands-on product designer with more than a decade of experience turning complex questions into clear, human experiences. I bring research, strategy, interaction design, and craft together—and I love collaborating with teams to make the work real.
The way I design
I care about the details and the people behind them. I listen closely, connect dots across disciplines, and turn insight into thoughtful experiences. I’ve kept designing across product consulting, brand work, and graduate study alongside the projects featured here.
Featured Projects
Four projects · Four perspectives
02 / Mobile experience
ExxonMobil
Connecting payment, rewards, station discovery, and account workflows.
View project ↗
03 / Healthcare product
athenahealth
Making self-scheduling clearer for patients and care teams.
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04 / Social impact
Safe Niños
Designing calm, connection, and playful moments for families receiving care.
View project ↗Additional Projects
Three more ways I explore designRelish Works
Research with the innovation team at Gordon Food Service to explore restaurateurs’ needs.
View project snapshot ↗Inspo
A lifestyle platform for creator content, curation, and commerce.
View project snapshot ↗Ulta
Field research into beauty shopping, virtual try-on, and personalized service.
View project snapshot ↗Recent work / 2023–2026
Still designing. Still building.
Alongside client work, I completed an MS in Technology Leadership in 2026. My recent practice spans product launches, experience strategy, research, and the practical work of growing small businesses.
Quarter20
Worked with a startup on MVP workflows, experience patterns, Figma documentation, and close collaboration with leadership and engineering ahead of its 2024 soft launch.
RISE Recovery Services
Led creative and community-engagement work, bringing a research-informed, human-centered approach to communications and participation.
Brands & early-stage businesses
Developed brand positioning, messaging, identities, collateral, and digital experiences for clients including a contractor and a real-estate venture.
Aboat Time Marine
Helped shape the business’s website, online presence, advertising, merchandise environment, and everyday customer-facing experience—connecting design and operations.
Education: MS, Technology Leadership — University of Advancing Technology, 2026. I pair graduate-level technology and leadership study with hands-on design work.
What drives me
Making complex experiences feel human.
My favorite work brings people and possibility together. I love the discovery, the conversations, the iteration, the fine details—and the shared satisfaction of turning something complicated into something that feels intuitive.
Across healthcare, consumer products, retail, and social-impact design, that is the thread that connects my work.
I lead with curiosity, design with care, and believe the strongest work happens when people build it together.