Welcome to my design journey! I’m Rachel Moore, an Associate Creative Director with over a decade of experience leading design teams and crafting impactful user experiences. My career has been defined by a passion for innovation and a commitment to excellence, driving measurable results across consultancies, in-house teams, and freelance engagements.
As a leader in the design field, I bring a unique blend of creative vision, strategic thinking, and hands-on expertise. My approach is deeply rooted in understanding the multifaceted nature of success, which extends beyond aesthetics to include the challenges of budgets, timelines, resources, and most importantly, the end user’s needs. I view design as a dynamic process, tailoring methodologies to suit the context, goals, and purpose of each project.
One of my greatest strengths is my versatility. I excel at seamlessly transitioning between roles, whether initiating a project’s vision, navigating its complexities midstream, or refining the final details. My leadership style embraces collaboration, mentoring, and the exchange of ideas while balancing the need for focused, individual work. As an Associate Creative Director, I’m skilled at empowering teams to deliver exceptional results, guiding them from ideation to execution while maintaining alignment with organizational objectives.
I leverage a robust toolkit of design methodologies and technologies, specializing in research, strategy, wireframing, prototyping, UI components, and animation. By integrating these tools thoughtfully and purposefully, I uncover innovative solutions that resonate with both users and stakeholders. My work is grounded in data-driven insights, blending qualitative and quantitative research to craft experiences that are as empathetic as they are effective.
At the core of my design philosophy is the user. I strive to challenge assumptions, align with best practices, and keep usability at the forefront of my decision-making process. Whether measuring success through A/B testing, increasing downloads, or driving engagement, I ensure my designs align with organizational goals and deliver measurable impact.
My journey includes shaping transformative healthcare solutions at athenahealth and delivering award-winning experiences at frog design, among other impactful projects. Through it all, I’ve embraced the joy of creating meaningful experiences that delight users and exceed expectations.
Let’s collaborate to bring inspiring ideas to life! Whether you're looking to build exceptional experiences or simply chat about design, I’d love to connect. I believe in making to learn and learning to make—and I’m always excited to explore new possibilities.
Contact:
Email: rmoore0805@gmail.com
Tel: 602.318.0295
LinkedIn
“Make to learn, learn to make”
A little more about me.
